Turnkey Business Partnership

General Partnership Questions

​ 1. What is the Turnkey Business Partnership? Our Turnkey Business Partnership is an all-in-one accelerator designed to help entrepreneurs launch a fully branded wellness line—including gummies, powders, or supplements—with speed and scale. We provide the "back-end" (R&D, production, branding, and e-commerce), while you focus on the "front-end" (marketing and growth). ​

2. What types of products can I launch? You have access to our curated catalog of premium, pre-formulated wellness products. This includes high-demand items like functional gummies, nutritional powders, and specialized supplements, all manufactured to elite industry standards. ​

3. What is included in the $20,000 startup cost?This fee covers your complete "launchpad":

• Access to our proprietary product catalog.

• Full brand identity (logo, naming, and packaging design).

• A custom-built, conversion-optimized e-commerce website.

• Initial Production: Your first production run of up to 20,000 gummies (or equivalent) is included to get you into the market immediately. ​

4. Do I need to develop my own formulas? ​

Not necessarily. We offer two pathways depending on your goals:

• The Accelerator Path: We provide a curated catalog of pre-formulated, market-tested products ready for immediate branding. This is the best option for a fast 6–8 week launch, as it eliminates the high costs and long timelines of traditional R&D.

• The Custom Path: If you have a unique concept or a specific vision, we will work directly with you on custom R&D and formulation. We help you turn your "napkin sketch" idea into a retail-ready product. Please note that custom formulations may extend the launch timeline and involve additional R&D fees compared to our catalog offerings.

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5. What is Lab Monkey’s role vs. my role?

We act as your Technical Co-Founder. We provide the high-level infrastructure that usually takes years to build, while you lead the brand's growth.

• Lab Monkey’s Role: We provide end-to-end support for formulation, supply chain management, manufacturing oversight, and web infrastructure. We give you the "keys" to a professional supplement lab and a custom e-commerce engine.

• Your Role (The Founder): You act as the Chief Growth Officer. You are responsible for the direct costs of production (raw ingredients and manufacturing fees) which we provide to you at a preferred partner rate—significantly lower than standard client pricing. You are also responsible for driving traffic, managing social media, and scaling the brand.

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To ensure our goals are perfectly aligned, Lab Monkey retains a 5% equity stake in the business venture. We don't just want to be a vendor; we are invested in making your brand a market leader.

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Financial Questions

1. What exactly does the $20,000 startup fee cover? The startup fee is your "entry" into the partnership and covers the initial development of your business infrastructure:

• Brand Identity: Naming, logo, and professional packaging design.

• Digital Presence: A custom-built, conversion-optimized e-commerce website.

• Technical Setup: Onboarding into our production ecosystem and catalog access.

• Initial Inventory: Your first production run of up to 20,000 gummies (or equivalent for tinctures/powders) to facilitate your market launch.

2. Are there additional costs beyond the $20,000 fee? Yes. To run a sustainable business, you will be responsible for ongoing Operating Costs, which include:

• Future Production: Costs for raw ingredients and manufacturing labor for all subsequent orders.

• Marketing & Ads: Your budget for customer acquisition and brand awareness.

• Fixed Overheads: Monthly costs for website hosting (e.g., Shopify), email marketing tools, and 3PL/shipping fees.

3. Who pays for the raw materials and manufacturing for ongoing orders? As the brand owner, you are responsible for the hard costs of production, which include raw ingredients and manufacturing fees. However, because Lab Monkey is your 5% equity partner, we do not charge you standard "retail" manufacturing rates. You receive exclusive partner pricing, allowing you to keep significantly higher margins than if you were a standard client.

4. How does the 5% equity stake benefit me? Our 5% equity stake transforms our relationship from "Vendor/Client" to "Partners." Because we own a small piece of the brand, we are financially incentivized to:

• Keep your manufacturing and ingredient costs as low as possible.

• Provide ongoing R&D and technical support.

• Help you scale your production efficiently as you grow.

• Ensure your website and backend infrastructure remain high-performing.

5. Do I need a separate marketing budget? Absolutely. We provide the "vehicle" (the product, brand, and website), but you must provide the "fuel" (marketing budget). We recommend having additional capital set aside to launch ads, work with influencers, and drive traffic to your new store.

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Operational and Production Questions

​ 1. How long does it take to go live? Once the agreement is signed, most partners launch their brand within 6–8 weeks. This timeline depends on how quickly you approve your branding and website designs. ​

2. Where is the product manufactured? All products are manufactured in state-of-the-art, compliant facilities that meet or exceed all safety and quality standards for supplements and functional foods. ​

3. Who handles shipping and fulfillment (3PL)? While Lab Monkey handles the manufacturing and packaging, the day-to-day shipping to your customers is your responsibility. We can, however, provide introductions to our in-house preferred Third-Party Logistics (3PL) partners who can store your inventory and ship orders automatically as they come in through your website. ​

4. Can I customize the packaging? Yes. Your startup fee includes professional packaging design. While the formula inside remains consistent with our catalog, the "look and feel" is entirely yours. Custom die-cuts or specialized materials may incur additional fees.

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Sales and Marketing Questions

​ 1. Does Lab Monkey run my ads? No. We provide the "vehicle" (the product and the website), but you are the "driver." You will need to manage your own marketing strategy, though we are happy to share insights on what we see working in the industry. ​

2. Can I sell these products internationally? Yes, though you are responsible for ensuring the brand complies with the specific import and health regulations of the target country.

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